Ahrefs vs Semrush
Which one should you pick? We compared pricing, privacy, and features after hands-on testing both tools.
| Feature | Ahrefs | Semrush |
|---|---|---|
| Pricing | Paid | Paid |
| Local processing | ✗ Server-side | ✗ Server-side |
| Sign-up required | Yes | Yes |
| Our rating | ★ 4.6 | ★ 4.5 |
The verdict
Both tools process files on their servers. Our hands-on rating favors Ahrefs.
Choose Ahrefs if: SEO professionals and serious site owners.
Choose Semrush if: Agencies and serious SEO professionals.